The 56th Hof International Film Festival can rejoice in its success. Audiences are returning to the cinema. An increase in cinema admissions of 40% compared to 2021 puts film back in focus, evidenced by full cinema auditoria and the more than 700 accredited trade visitors and press representatives, twice as many as last year.
The statistics of the supplementary HoF on Demand platform illustrate this trend towards the cinema: 7,200 views in total, making just under 20% less than in 2021. This reveals that it has not yet been possible to match our total pre-pandemic audience figures, but there is a strong upward trend.
The motto this year was "SOCIETY – Change as Opportunity", illustrated by the multifaceted programme with its 126 films - 75 features and documentaries, and 51 shorts. In particular, there were themes from the current crisis areas of the world: the short films NOGHREH by Iranian Donya Madani and INTO THE DARKNESS by Mariia Shevchenko from Ukraine, whose film was facilitated by a commissioned grant from the Bavarian Academy of Fine Arts together with the Friedrich Baur Foundation based in Upper Franconia.
Hof Film Festival reached out to its audiences and, with HoF on Demand, created a platform to attract additional guests to the event. In addition, barrier-free participation was enabled for all those who could not come to Hof for various reasons. Most of the films were available for individual viewing on HoF on Demand after the German premieres, nationwide as well as for accredited persons, so constituting an additional superregional offer for all those interested in film.
With the HoF Live streaming channel, via YouTube as well as our homepage, Hof Film Festival offered an up-to-date communication interface from 10 a.m. to midnight. A varied programme was presented - up to 7 hours of self-produced and partly interactive content per day, such as director talks, panels, trailers, etc.
There were 3,500 playbacks via YouTube (25% more than 2021) and 52,000 visits to the homepage (30% more than 2021). All-round information was enabled with a wide spectrum of communication through all channels such as press, social media, website and YouTube with channel-specific formats, including short clips, film recommendations, etc. Our Film Festival presence on TikTok was also launched, with its own storyline and a new look.
This year, it was possible to award prize money totalling 70,000 euros. The highest endowment is the "Hof Gold Prize of the Friedrich Baur Foundation awarded by the Bavarian Academy of Fine Arts in memoriam Heinz Badewitz", which is worth approximately 35,000 euros in gold. The prize went to Karsten Dahlem for CRASH. The New German Cinema Award from Bavaria Film, Bayerischer Rundfunk and the DZ Bank presented 10,000 euros to Heike Fink for OLAF JAGGER.
SHADOW CHILD - ANDREAS REINER - IMAGES OF THE OTHER LIFE by Jo Müller was awarded 7,500 euros along with the Granit - Hof Documentary Film Prize. The new Pharos Shiver Screen Award of 2,500 euros went to the genre film BI ROYA (WITHOUT HER) by Iranian director Arian Vazirdaftari. The Bild+Kunst awards for Best Set and Costume Design, each worth 2,500 euros, went to Johanna Pflaum (costume) and Thomas Lehner and Rafael Loss (set design) for their work on MERMAIDS DON'T CRY.
The Jury Short Film Award of the City of Hof, also endowed with 2,500 euros, went to ANGELIQUE by Elisabeth Kratzer. The Film Prize of the City of Hof 2022 was awarded to director Aelrun Goette. The non-endowed Hof Critics' Prize 2022 went to STUMM VOR SCHRECK by Daniel Popat and, for the best production, to OLAF JAGGER by Heike Fink. The Audience Short Film Prize of the City of Hof, amounting to 2,500 euros, will be awarded in the week following the end of the streaming festival (until 06.11.2022).
The traditional match between FC Hofer Filmtage and FC Filmwelt, which all spectators considered high class and full of variety, ended 4:5.
We are looking forward to the 57th Hof International Film Festival from 24th to 29th October 2023!