A photo lying under a blue-dark orange ripple effect. A hint of a face with stubble, an open mouth with a tongue sticking out, on which lies a small film reel. Are the graphic effects distracting? To whom does this tongue belong? Will the mouth swallow the film reel?
The poster design for the 57th Hof International Film Festival is our homage to cinema as an emotional experience. For almost six decades, the city of Hof with its uniquely familiar atmosphere becomes the Home of Films (HoF): once again from 24 to 29 October and digitally to 5 November 2023. In the process, the festival is constantly evolving.
The advantages of digitalization are actively used. For the first time we have an AI-supported poster design or films can be seen online throughout Germany after their theatrical premiere in the cinemas in Hof. From 10.00 a.m. to midnight, live coverage will be available from the HoF via our streaming channel. Participation in the festival thus becomes possible also for those who cannot be on site.